Hello;
I’M VI , THE FOUNDER & DESIGNER OF SOHVI.
02 About
S O H V I
The fashion industry is—let's face it—messed up. As a fashion design graduate, I saw firsthand how unethical and problematic clothes are designed and produced. The system pushes for more—cheaper clothes, more collections, more trends, more waste—leading to overwhelming choices, overproduction, and overconsumption.
How can we even learn to honor our clothes when we get told to pay €25 for a sweater that needs to cover materials, shipping, taxes, PLUS 5–10 hours of sewing? The industry has completely distorted how we value the things we wear and how they're made. Do we really need 52 collections a year, racing through a decade of trends in just one season?
The answer is simple: No. Fashion can—and must—do better and we can help!
That’s why I created this label—not to chase trends, but to craft timeless, sustainable pieces that celebrate individuality and quality. Back to honoring our clothes, buying less but better, choosing comfort and quality, and wearing them more.
That's what S O H V I stands for:
STYLE OVER HYPE, VALUE INSTEAD
Our Mission is simple.
Breaking free from unreasonable trends, we focus on creating unique, sustainable clothing, one piece at a time, that you’ll feel amazing wearing.
Together, let’s redefine what fashion can be: conscious, comfortable, and impactful.
03 What we stand for
Sustainability at the Core.
We use recycled fibers and upcycle secondhand clothes or leftover stock to create something new. By producing items only on demand, we reduce waste and embrace a circular approach to fashion.
Quality Over Quantity.
We believe in bringing back the true value of clothes. Rather than filling your wardrobe with uncomfortable, mass-produced items, we encourage investing in one piece that feels amazing. Every fabric is carefully selected to ensure it's soft, comfortable, and something you'll want to live in.
Slow Fashion – No Trends, Just Unique.
Forget fast fashion. Our designs are unique, one-of-a-kind pieces that are meant to be worn, loved, and appreciated—without being tied to fleeting trends.
04 How we create
ON - DEMAND
Made only when you order, from sustainable and recycled fibers—zero overproduction, zero leftovers. SOHVI does not produce in advance. We complete your product when you order, directly in Germany with one of our Partners that specifically focusses on: TEXTILE STANDARDS: prioritizing sustainable materials, sustainably produced with certifications like GOTS, OCS, GRS, OEKO-TEX, PETA, and Textile Exchange. INK STANDARDS: water based, free from animal ingredients, no risk to health, free from toxins, biodegradable, safe for toddlers and babies, and are multiple certified. ETHICAL STANDARDS: ensuring good working conditions, well-being, diversity, inclusion, and community impact. Production time takes typically 4 days but can vary depending on the demand for orders. Once your products receive their final touch-up, they will be directly sent to you.
UPCYCLED
Handmade from secondhand & surplus clothes—repurposing waste into new unique pieces We spend hours sourcing the right secondhand items or overproduced leftover stock to find the perfect materials to create something new. Each of our upcycled items goes through the same process, starting with finding the perfect material from unwanted items such as jackets, pants, scarves, blankets—you name it. We then take those items apart, create a suitable pattern, and sew each one into a new, unique piece of clothing. Any waste will turn into something useable. All of this is done in Sweden. We believe in transparency. Each handmade item includes a description of how many hours were spent creating it, offering a glimpse into the dedication behind every stitch. Let’s bring new life and value to materials that deserve a second chance.
WANT TO KNOW MORE?